Marketing Strategy - How to Ignite Your Vision, Values and Offering

Mercia has partnered with the marketing training company Red Button to bring you this course, bespoke to the accountancy profession. The speaker, Mags Bradshaw, has years of experience as a marketing manager for an accountancy practice and understands the particular challenges faced by the profession.

This exciting course introduces a revolutionary way to take your business vision and use that to begin to build a reliable and purpose driven marketing plan that will help you share your story, develop sales and stay up to date on market trends.

Mags will take a deep dive into your WHY, exploring things like your offering, brand identity and core values. She will show you how to connect that knowledge and expertise to shape a plan that keeps you on track, offers ideas, and saves time. Mags will also talk about your communications exploring things like forms of communication, how they are used and what fuels them. You will learn how to profile your communication so you ensure consistency and save time.

Content

• See what the marketing process looks like so it can power your business performance
• Start to create a marketing plan that enables your business vision to breathe
• Learn how to harness your knowledge & expertise in order to reach your goals
• See how to connect your communications to your clients,
  prospects and business vision
• Expand your marketing plan so it offers ideas, solutions and opportunities
• Learn how to harness your knowledge & expertise in order to reach your goals
• Save time and money by staying connected to a plan built with shape and structure